The largest showcase of Canadian junior hockey is returning to Quebec for the first time in a decade in 2025, and it will have a fitting logo for the occasion.
The Canadian Hockey League announced on Monday, December 11th, that the 2025 Memorial Cup tournament will take place in Rimouski, Quebec, approximately 270 kilometers northeast of Quebec City, and home to the Rimouski Oceanic of the Quebec Major Junior Hockey League.
With the announcement came the unveiling of the tournament logo. It follows the logo template being used by the CHL since 2018-19, featuring the Memorial Cup trophy on a red band with the words „COUPE MEMORIAL CUP“. At the base of the trophy is a red poppy flower, along with the host city and the year.
The back of the logo mimics the shields that are attached to the trophy each year, engraved with the name of the winning team. The bottom of the shield also provides space for a title sponsor’s logo; from 2018 to 2023, it was the car manufacturer Kia, and in 2024, it will be the chemicals company Dow.
The Memorial Cup brings together the champions of the Western Hockey League, the Ontario Hockey League, and the Quebec Major Junior Hockey League, along with the host city’s team, to compete in a single round-robin. The first-place team in the round-robin receives a bye to the final and faces the winner of the semi-final between the second and third-place teams.
The last time the tournament was held in Quebec was in 2015 when it was hosted by the Quebec Remparts. Since then, a QMJHL team has been the host, but in 2022, it was the Saint John Sea Dogs from New Brunswick. The 2025 tournament will be the second time Rimouski has hosted, the first being in 2009.
The 2024 Memorial Cup will be hosted by the Saginaw Spirit of the OHL in Saginaw, Michigan, the first time it’s being held in that state. Other American cities to host the Memorial Cup include Portland, Oregon (1983, 1986); Seattle, Washington (1992); and Spokane, Washington (1998).