Puma joins the ranks of Nike and Adidas in unveiling a series of new national team jerseys after the aforementioned brands showcased their collections earlier in March. Puma revealed five new jerseys on Friday, March 28, with four out of the five teams having qualified for Euro 2024 in Germany this summer. Each jersey features „custom designs that celebrate the rich heritage of each nation,“ as stated in the press release.
While the authentic jerseys are made with Puma’s Ultraweave technology, the company emphasized the use of RE:FIBRE recycling technology in the replica versions.
The RE:FIBRE process focuses on textile waste as the primary source for producing new textiles. The recycled material can be repeatedly recycled without any loss of quality—making RE:FIBRE a long-term solution for recycling polyester textile waste.
Through the RE:FIBRE program, Puma aims to address the challenge of textile waste with a sustainable recycling solution. The technology also aims to diversify the main source of recycled polyester in garments in the fashion industry, reducing reliance on transparent plastic bottles.
The RE:FIBRE process utilizes any polyester material—ranging from factory remnants to faulty goods to used clothing—allowing new garments to be recycled from textiles of any color into any desired color.
— Puma Press Release
Read on to discover what was unveiled for each of the five teams and what Puma had to say about the designs:
🇦🇹 AUSTRIA 🇦🇹
The 2024 Austria home jersey features a red base intricately weaving the architectural beauty of Art Nouveau into its design, combining custom graphics with proud details. The white away jersey with vivid blue accents reflects the country’s affinity for nature and exploration.
🇨🇿 CZECH REPUBLIC 🇨🇿
The Czech Republic’s red home jersey incorporates the colors of the nation along with an abstract print derived from the double-tailed lion emblem, giving this traditional symbol a modern flair. The white away jersey pays homage to the relentless resolve of the 2004 Czech class with a classic design and repeated double-tailed lion emblems as a proud nod to team spirit.
🇮🇸 ICELAND 🇮🇸
Iceland’s blue 2024 home jersey is inspired by the stunning ice glaciers covering 11% of the country, symbolizing the deep connection between the people, the team, and the surrounding landscape. The Iceland away jersey features an ash gray base illuminated by fiery accents, embodying the energy of Iceland’s volcanic landscape and representing the team’s strength, passion, and determination while honoring the intertwined natural and cultural heritage.
🇷🇸 SERBIA 🇷🇸
Serbia’s red 2024 home jersey spreads its wings with graphics depicting an X-ray of an eagle wing, symbolizing both the team’s courage on the field and Serbia’s historic heritage in sports and science. The white away jersey with a fresh white base and blue accents celebrates Serbia’s natural and cultural landscapes, featuring knitted sleeve cuffs inspired by the mystical rock formation of Đavolja Varoš (Devil’s Town) on Mount Radan in southern Serbia.
🇨🇭 SWITZERLAND 🇨🇭
The red 2024 home jersey for Switzerland embodies the essence of Swiss culture, seamlessly blending tradition and alpine elegance with Edelweiss flower graphics inspired by traditional Swiss clothing. The white away jersey is inspired by the legendary Jungfraujoch railway station in the Swiss Alps, capturing the harmonious fusion of natural beauty and technical excellence that defines Switzerland.