|Naturefriends Innovation Award 2015|
High creativity and innovation is a key for the Naturefriends to keep its members and the public engaged. The different member organizations have various innovative activities as well. The Naturefriends Innovation Award was introduced to highlight those activities and to motivate others to recreate good practice.
It can be awarded to national programs that strengthen member loyalty or activities for volunteers or employees, as well as for attracting a new target group through special offers or innovative environmental measures. Everything that is innovative and creative counts.