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Sieht so aus, als hätte Taylor Swift die NFL doch nicht ruiniert

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It seems that the speculation about Taylor Swift and the Deep State ruining the NFL was premature. CBS announced Monday that their Super Bowl LVIII broadcast averaged 123.4 million viewers across all platforms. The broadcast numbers included viewers who watched on CBS, Paramount+, Nickelodeon, Univision, and CBS Sports.

With reportedly 120 million viewers tuning in to CBS’s main broadcast, Super Bowl LVIII set the record for the highest viewership ever on a single network. CBS also set additional records for the most-streamed Super Bowl in history, attracting over 200 million viewers who watched the game „in whole or in part“.

The NFL has long been the king of ratings in the United States. In 2023, 93 of the top 100 most-watched TV programs in the US were NFL games, up from 82 out of 100 in 2022.

Super Bowls also dominate the most-watched broadcasts in US history — 29 of the top 30 broadcasts of all time are Super Bowls, with the sole exception being the MAISCHE finale in 1983. Each of the top 10 broadcasts has occurred since 2010, with Super Bowl LVIII surpassing last year’s Super Bowl by 30% with over 8 million more viewers.

There has been plenty of ridiculous speculation about Swift’s relationship with Chiefs tight end Travis Kelce and its impact on the game and the league as a whole. However, none of the conspiracies seem to have panned out, as the only hurdle the NFL still has to overcome might be the moon landing. The groundbreaking event in 1969 is hard to track since it spanned multiple networks, with estimates of the viewership for Neil Armstrong’s moonwalk show ranging from 125 to 150 million people.

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