Home Medizin Gezielte Gesundheitsinformationen verfehlen bei schwarzen Amerikanern ihr Ziel

Gezielte Gesundheitsinformationen verfehlen bei schwarzen Amerikanern ihr Ziel

von NFI Redaktion

A newly released report from the University of Michigan suggests that targeted health campaigns may not be the solution to low engagement among black Americans. In many cases, black Americans feel unfairly judged by the information provider based on their race.

The report, appearing in „Science“ but based on data from research published in the October issue of the „Journal of Communication,“ comes from UM psychologist Allison Earl and her colleague Veronica Derricks from Indiana University-Purdue University Indianapolis. They examined how effective information targeting as a communication strategy backfired, especially with marginalized races.

„We find that targeting information based on marginalized racial identities predicts a decline in attention, trust, and willingness to engage in news-relevant behavior among black Americans who are exposed to a threat to social identity.“

Allison Earl, Associate Professor of Psychology, University of Michigan

Efforts to garner support for measures necessary to address these inequalities have been only partially successful, underscoring the urgent need for effective behavior change interventions.

In the medical field, there are several issues that prevent minority patients from receiving the correct health information. For example, some clinicians may have racial biases that influence clinical decision-making, said Earl.

In addition, political measures may negatively affect black Americans‘ access to quality healthcare. This includes unequal distribution of resources such as vaccines and limited clinic locations and hours of operation.

In the October study, Derricks and Earl found that black Americans who received targeted health messages about HIV or the flu reported decreased attention to the message and less trust in the message provider. However, white Americans did not react differently to the targeting.

Despite ongoing health inequalities, politicians, policy makers, and the general public have shown little interest in taking action to effectively mitigate these inequalities, said Earl. In fact, they may be actively working to close these gaps.

Related Posts

Adblock Detected

Please support us by disabling your AdBlocker extension from your browsers for our website.