The latest ECHL expansion franchise will storm into Bloomington, Illinois, following the unveiling of its name and logo on Wednesday, January 24th.
At an event on Wednesday at the Grossinger Motors Arena in Bloomington, the franchise announced that it will be known as „The“ Bloomington Bison when they hit the ice in the ECHL 2024-25 season.
The logo features a bison wearing a red jersey and a stovepipe hat, situated within a light blue shield with black and red outlines. The bison also sports light blue hockey gloves and a hockey stick. A light blue „B“ appears in a black circle at the bottom of the shield, while to the left of the bison, a white map of Illinois with a red star marking Bloomington’s location is displayed.
The bison’s hat is a tribute to former US President Abraham Lincoln, who represented Illinois‘ 7th congressional district in Congress before his election as president. And the shield shape is derived from the road signs along the historic Route 66, which ran through Bloomington before its decommissioning.
The bison also unveiled a wordmark on Wednesday. „Bison“ is written in a blue-white slanted font with black outline and drop shadow. „BLOOMINGTON“ is written in blue to the right of the dot of the „i“ in „Bison.“
Among the submarks visible in a graphic on the Bison’s website are the slanted „B“ font on its own and the stovepipe hat with protruding horns and a map of Illinois on the front.
The Bison are owned by Hallett Sports and Entertainment, which also operates the ECHL’s Indy Fuel and the Indoor Football League’s Fishers Freight.
The Bison will be the 30th team in the ECHL when they make their debut in the 2024-25 season. Another new team for this season, the Tahoe Knight Monsters, unveiled their name and logo in November 2023.