Home Sport Beratung, Markenvision, historische Forschung – SportsLogos.Net News

Beratung, Markenvision, historische Forschung – SportsLogos.Net News

von NFI Redaktion

Excited to announce the official launch of Player 97, my new consulting, research, and branding company!

After assisting teams, leagues, designers, and other companies for many years, I have decided to make it official: I am here to help!

Together with my wife Kristen, a marketing expert, this new venture will share our comprehensive and passionate knowledge of branding with a broader audience, offering services based on decades of practical experience. We have partnered with award-winning designers to provide top-notch branding for your business, team, or event. In short, if you need a logo, we can create it.

Why the Name Player 97?

The name Player 97 holds a special meaning for me and may be familiar to longtime visitors of this site (no, it has nothing to do with Connor McDavid). Years ago, I needed a generic player name and number for uniform graphics on SportsLogos.Net. Wanting something other than my name and the site’s name being too long, I opted for the safe name „PLAYER“ and the year the site was launched – 97 as the number. Soon after, I noticed many designers and companies using the same name and number „PLAYER 97“ for their uniform concepts. Seeing that made me smile and always reminded me of the connection we have through this website.

Behind-the-scenes research at the Baseball and Hockey Halls of Fame

What Player 97 Offers

At Player 97, we offer more than just logo design and branding. We are not limited to the sports industry. We provide a wide range of services to elevate your company’s image to the next level.

Consultation: With nearly three decades of experience, we will collaborate with your designers, creatives, and marketing team to develop a brand strategy that aligns with your goals while respecting the loyalty and passion of your fan base.

Brand Vision: We are passionate about creating enduring, successful brands. Our team works directly with clients worldwide to develop their brand identity through meticulous research, local and historical significance, and unique style. We offer complete brand packages, including name development, logo and uniform design, and all necessary supplementary marketing materials.

Historical Research: Our team excels at delving into the past and bringing your history to life. We leverage extensive resources to piece together the history of your brand or develop a new one, ensuring it is appreciated and recognized by your company, fans, historians, and designers.

Design Services: We offer comprehensive design services to boost your brand’s visibility. Our network of highly talented designers specializes in branding and logo creation for sports and all industries. We can also create impactful social media campaigns because branding no longer stops at the logo.

Event Marketing: Our event marketing services are designed to bring your vision to life. From creating distinctive event identities to designing engaging signage and launching dynamic digital campaigns, we ensure every aspect of your event marketing strategy is flawlessly executed.


Copywriting: Our copywriting services focus on delivering content that resonates with the audience. We create compelling sales copy, develop brand narratives, and produce engaging social media posts for your company and products.

Keynote Speaking: I now deliver keynote speeches sharing my perspective on sports branding and how I got to where I am today. My talks aim to inspire and engage your audience, drawing on my story and touching on themes of family, community, and the deep connection we all share through our love of sports.

Writing Forewords: If you need a foreword for your book, contact me! I will draw on my experiences to craft an introduction that speaks directly to the spirit of your book or another literary project.

The team here at Player 97 understands that a brand is more than just a logo or a name – it is an experience. Our mission is to bridge the gap between your brand’s image and perception, ensuring it resonates with consumers and shines brightly as the flagship of your business. If you are interested in our services, please visit our website for more details, and let’s get started on your project! I look forward to embarking on this new journey with Player 97 and helping your brand reach its full potential. Let the game begin!

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