Home Sport Als die Dallas Stars 2013 auf Grün und Silber umstiegen – SportsLogos.Net News

Als die Dallas Stars 2013 auf Grün und Silber umstiegen – SportsLogos.Net News

von NFI Redaktion

Eleven years ago today, the Dallas Stars unveiled their current logo and uniforms, marking the most significant change to the franchise’s visual identity in over two decades.

The Dallas Stars revealed their new logo and uniforms at a press conference in Dallas on June 4, 2013, just two weeks after everything was leaked through the club’s iPhone app. I had been invited to cover the event, but it was my first child’s birth a few days before, so I chose not to attend. Priorities!

It was the first drastic change to the Stars‘ primary logo since 1991 when they were in Minnesota. The new logo featured a „big D,“ a common nickname for the city of Dallas, on a two-tone silver star with black and green trim. The design eliminated gold from the color scheme that had been present since the team’s founding as the Minnesota North Stars in 1967.

The Evolution of the Minnesota North Stars – Dallas Stars logos and colors from 1967 to present

„I’m excited. I hope they like the logo. It doesn’t feature any wordmark, but I think every fan sees a D and a star. There’s just one big D, so the logo is easy to recognize. I love its simplicity,“ said Stars owner Tom Gaglardi at the unveiling.

The change from gold to silver had two reasons. The club found it difficult to maintain a consistent gold shade across different media, and they noted that stars in the night sky appear silver, not golden.

The uniforms also adopted this new look. Green, specifically „Victory Green“ – a unique shade in the NHL described as a blend of Kelly Green and Forest Green – became the main color of the home jersey, replacing black. „Instead of Kelly Green having that one yellow tone too much, we needed another blue tone to bring it back. And when we did a TV test, it looked incredible on television. It was really a hit,“ explained Jason Walsh, Vice President of Production and Entertainment at the Dallas Stars.

Jamie Benn presents the new Dallas Stars home jersey on June 4, 2013

The journey to the final design was a collaboration of various stakeholders, including the NHL, the Stars, and Reebok. „The change to the logo and uniforms actually began during my first conversation with [Stars owner] Tom Gaglardi…he never really appreciated the original Dallas Stars logo,“ recalled Stars President Jim Lites. Gaglardi added, „I never felt comfortable compelling our logo to stand beside the best ‚Original Six‘ logos and the best logos in the NHL… and we deserved that.“

The Stars consulted with internal staff, broadcasters, and former players like Joe Nieuwendyk to brainstorm ideas. During these sessions, the basic concept of a „D“ with a star emerged. Jeff Neal, the Stars‘ Animation Coordinator, was tasked with developing preliminary designs. Various color schemes were considered, including black, green, and gold; red, white, and blue to mimic the Texas state flag; and even blue and gold akin to the St. Louis Blues.

The initial reactions to the new look were mixed, but the simplicity and modern appeal of the design gradually won over the fans. In my article on the day of the unveiling, I noted that the new uniforms should „stand out“ on television, contrasting the black-dominated, darker designs of previous years.

As Walsh said, „I hope they look at it and say, ‚That’s the Dallas Stars. That’s who we are. It’s a D and a star. We’re the Dallas Stars, in Big D. We just wanted it to be simple and classic, with a modern look.“

Over the years, the logo and uniforms have become a popular part of the Stars‘ identity. The alternate logo featuring the primary logo inside a circle with the team name around it found its place on the shoulders of the home and away uniforms. Another secondary logo depicting the map of the state of Texas was eventually used as the main crest of their alternate black sweater.

In 2021, the Stars made a subtle update. The green tone of the logos was brightened to better match the fabric color of the jerseys and address the difference in color representation between digital and textile media. „The color change was specifically made for our digital assets to better match the fabric color of the jerseys. We found that the previous version of our green appeared darker on digital assets. In contrast, our unique Victory Green really stands out on the jersey and looks brighter. It’s a small change that most fans won’t notice, but we believe it captures the vibrancy of Victory Green better,“ explained Matt Bowman, Executive Vice President and Chief Revenue Officer of the Dallas Stars, to SportsLogos.Net.

The Dallas Stars updated their green tone before the 2021-22 season

Since the new look debuted, the Stars have celebrated on-ice success, including a run to the Stanley Cup Final in the 2019-20 season and several more trips to the Conference Finals. However, the club has yet to capture the „Holy Grail“ again, as they did in the 1998-99 season when they wore the design that this new look replaced.

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