|A Network for People and Nature|
Since 1989, International Friends of Nature has designated eleven Landscapes of the Year, all of which have certain things in common. Irrespective of their diverse topographies, which range from high and low mountain ranges, via river landscapes, lakes and estuaries to wooded areas and vast planes, all of them are border-crossing, most of the time structurally weak regions banking on gentle tourism.
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The formal proclamation event, is the occasion on which the ‚baton’ is symbolically passed by the old to the new Landscape of the Year and the first direct link is forged between people from different regions.
Objectives of the Network
The achievement of these objectives will be served by periodic meetings, by workshops devoted to core themes and instruments for joint PR work and marketing, including a website, appearances at the Hannover Reisepavillon, and publications.
A dynamic network
Europe is changing and expanding. The network, too, will be enlarged by future Landscapes of the Year and will generate a momentum of its own. As a result, the regions will be able to resort to a constantly growing wealth of experience and will be able to enhance their cooperation. Through the joint marketing of innovative regional products and offerings, the network will be able to make the many facets of Europe tangible for tourists.