The EARTH-Network (European Alliance of Responsible Tourism and Hospitality) was officially launched in October 2008. Its main purpose is to promote the concept of responsible tourism and the principles stemming from it adopting several procedures, such as:

Improving the quality of trips from an ethical viewpoint, through the adoption of good practices inspired by the principles of responsible tourism; Ensuring collaboration between responsible tourism operators and communities in the Southern part of the world and their organisations; Dialoguing with public European, national and local institutions in defining tourism development policies based on the principles of sustainable development and responsibility.